Group project · Business model · Website · Brand
A reading club that sells what a reader actually wants to own.
Build a business model for a shop selling merchandise to book lovers. The obvious version of that is a catalogue of single products. My idea was to sell one bundle instead: hoodie, tote and bookmark together at 399 kr, with the customer choosing the drawing on each part. One price, one decision, and a reason to take all three rather than the cheapest one.
Choosing a bundle could have been one dropdown. Instead it runs as three steps: colour and drawing for the hoodie, then the tote, then the bookmark, with the product redrawing on every choice. Letting people build the package makes the buying part of the fun, and by the time they reach the basket the bundle is already theirs.
The customer is the girl who reads, so the palette is soft: pink, lilac and sand, nothing that looks like a sports label. The products are picked the same way. A hoodie, a tote and a bookmark are what a reading night actually looks like, which is why the bundle is those three and not a catalogue.
The subscription piece, sold to cafés, libraries and reading groups rather than to one person at home. Every month they get a printed poster with three suggested books and bookmarks to tear off the bottom, and the same three books open for review in the online book club. The poster gives the place something for the wall, the reviews give the readers a reason to come back and to bring someone with them.
